Our Sponsors
Chris King Components
PHOTO: FIREFLY BICYCLES
At some point in the mid 1970’s, a man named Chris King decided that he wanted to make the best bicycle headset ever made. His reasons for doing this are his own and unknown to us. What we do know is that more than 30 years later, the name Chris King is synonymous with incomparable craftsmanship. No company so owns its place in the market as Chris King does the high end headset, bottom bracket and hub business.
King achieved this much-deserved level of preeminence by exercising a strict adherence to core, US-based manufacturing craft and an unwavering commitment to a simple, well-designed product line. Never one to give in the ephemeral trends, Chris King now has a deep product line of components all representing the pinnacle in American ingenuity and manufacturing prowess.
Cuppow
PHOTOS: CUPPOW
Simple and functional pieces that enhance the humble mason jar is pretty much what Cuppow is all about. Their initial product was a simple drinking lid, which has spawned a larger family of similarly ingenious products. We love Cuppow's guiding philosophy that emphasizes re-purposing household items for new and improved uses.
We also love that Cuppow is also all about keeping their production close to home, with all of their major equipment and materials suppliers snuggled together inside Massachusetts. This noble effort of insourcing is also good business sense and makes the world just a little bit better.
id29
PHOTO: id29
Founded in 2003, id29 is an exceptional creative marketing agency with a core connection to the outdoor industry, lifestyle and cycling gear. In addition to generating the Firefly branding and marketing since their founding, id29 has also worked with other outdoor industry names such as PUMA, Jetboil, Cobra Golf, Stan’s NoTubes, Litespeed and DT Swiss.
id29 has capabilities vast enough to meet the needs of huge, multinational corporations, but also the flexibility and desire to work with scrappy startups, and everyone in between. In typical fashion, they provided world-class design, creative and web development for the Adventure Team program.
Lizard Skins
PHOTO: FIREFLY BICYCLES
Originally a scrappy startup providing unique solutions for the mountain bike scene, Lizard Skins has since become a boutique purveyor of many of fine items that enhance safety, comfort and ride quality for cyclists of all disciplines.
Here at Firefly we've become huge fans of Lizard Skins bar tape. It comes in a few styles and numerous colors, all of which have extreme grip in adverse conditions and provide a high degree of comfort.
Mavic
PHOTO: FIREFLY BICYCLES
There are few names more synonymous with cycling culture than Mavic. They've been a ubiquitous and trusted presence on the pro cycling scene for generations and their support for the highest echelons of competitive racing is unmatched. They also have a history of supporting grassroots cycling at all levels.
Their products are known for incredible durability and fine ride quality. They don't chase arbitrary weight figures at the expense of functionality and they've been innovative beyond comparison.
Pedro's
PHOTOS: FIREFLY BICYCLES
Producers of fine bike tools, cleaners and lubricants and relentless advocates for all things bike, Pedro’s is an industry icon.
Pedro’s has been producing cycling-specific tools, lubricants, cleaners and accessories for decades. Their products are well-respected for being highly functional, innovative, durable and eco-friendly. More than simply a company with fine products, Pedro's is also known for their involvement and activism in all things cycling related. They’ve been a staple of the New England bicycle scene for more than 20 years, providing mechanical support for events, and sponsoring rides, teams and festivals. If you ride a bike, you have a friend in Pedro’s, so it's a no brainer that they would be our official support supplier.
SRAM
PHOTO: FIREFLY BICYCLES
SRAM has rocketed to the top echelon of the road and mountain component market in just a few short years. A disproportionately large percentage of all riders, from racers, high-end enthusiasts to beginners and weekend warriors are choosing SRAM components for their new bike builds.
SRAM has done their homework on every component they bring to market. Innovative product development helps improve function and makes riding a simpler, more enjoyable affair. Lightweight and low friction drivetrains, powerful and simple brakes, ease of serviceability and adjustability and a wide range of ergonomic adjustment makes SRAM an ideal choice for adventure riders.
Vittoria Tires
PHOTO: FIREFLY BICYCLES
Vittoria: It’s one of the most storied, revered names in all of cycling history and our Adventure Team riders will be happily spinning it around all year. Tires with the Vittoria label have always been known for enhancing the ride quality and performance of any bike they adorn.
So functional are they that Vittoria’s open tubular design, natural cotton casing, classic tread patterns and construction techniques have not changed in decades. Rather, Vittoria has kept the elements of their tires that have always worked well and have gradually infused their products with new materials and new designs in an evolutionary manner. In their current lineup, there’s a Vittoria tire model for every occasion, including a wide variety of cyclocross and adventure models, ideal for the types of rides our team tackles.
